West End Farmers Market doubles the value of purchases made by recipients of SNAP, Medicaid, and WIC. For every $1 spent (EBT, cash, or credit), customers receive $1 in free fruits and vegetables. Shoppers visit the market operator's table to exchange dollars for tokens to spend at the market. For example, if shoppers spend $10, they receive $10 in black tokens (good for any SNAP-eligible food item), and $10 in red tokens (good for produce and plants only), for a total of $20.