about

SWPRx participants can use their “Fresh Produce Bucks” at any of the approved locations below. This includes farmers markets, mobile markets, and stores that sell fresh fruits and vegetables.

How does it work?

How to Spend Fresh Produce Bucks

Shop at participating locations.
Choose any fresh fruits and vegetables.
When you go to the check out or market vendor, use your Fresh Produce Bucks to pay, just like cash.
If you have questions, ask the manager on site, they can help you!

Important Things to Know before You Go

Fresh Produce Bucks work like cash, so $5 will pay for $5 of fruits and vegetables.
The Fresh Produce Bucks can only be used to buy fresh fruits and vegetables.
No change will be given if you do not use the whole amount.
For fruits and vegetables you buy with Fresh Produce Bucks, you will not be charged sales tax.

Participating Locations

Click the map below to find a place near you that accepts Fresh Produce B.

Locations Map

Franklin County Locations

Martin’s Ponderosa Farm

6927 Snow Creek Rd. Penhook
Wed-Fri, 1pm-5pm

Rocky Mount Farmers Market

435 Franklin Street
Rocky Mount
Saturdays, 9am-1pm

2921 Naff Rd. Boones Mill
Mon-Sat, 9am-5pm

New River Valley Locations

Blacksburg Farmers Market

108 W. Roanoke St, Blacksburg
Wednesdays, 2pm-6pm (Apr-Nov)
Saturdays, 8am-2pm (Apr-Oct)
Saturdays, 9am-2pm (Nov)

EATS Natural Foods

708 N. Main St #A, Blacksburg
Mon-Fri, 9am-8pm
Sat-Sun, 9am-6pm

Floyd Farmers Market

203 S. Locust St, Floyd
Saturdays, 9am-1pm

Glade Road Growing

2351 Glade Rd, Blacksburg
Tues & Fri, 9am-5:30pm
Saturdays, 10am-3pm

Green Market Farm at Annie Kay's

1531 S Main St, Blacksburg
Saturdays, 9am-2pm

Greenstar Farm at Christiansburg Farmers Market

300 Huckleberry Pk Dr NW, Christiansburg
Thursdays, 3-7pm
Starting in June

Slaughters’ Supermarket

536 Floyd Hwy S, Floyd
Mon-Sat, 6am-7pm
Sundays, 7am-6pm

The Marketplace
Pulaski on Main

20 S Washington Ave, Pulaski
Tuesdays, 4pm-7pm
Starting May 26th

Roanoke Area Locations

Grandin Village Farmers Market

1319 Grandin Rd SW, Roanoke, VA 24015
Saturdays, 8am-12pm (Apr-Oct), 9am-12pm (Nov)

LEAP Community Store

1027 Patterson Ave. SW, Roanoke, VA 24016
Tuesdays, 3-6pm,
Wed-Fri, 11am-6pm

LEAP Mobile Market

Visit webpage for various locations and schedule.

Lick Run Farmers Market

1626 10th St., Roanoke, VA 24012
Last Wednesday of the month, April-October.

Market on Melrose

2502 Melrose Ave NW A, Roanoke, VA 24017
Open Daily, 7am-8pm

Roanoke Co+op: Downtown

1 Market Square SE #115, Roanoke, VA 24011
Mon-Sat, 10am-6pm
Sundays, 11am-5pm

Roanoke Co+op: Grandin Village

1319 Grandin Rd SW, Roanoke, VA 24015
Open Daily, 7am-9pm

Salem Farmers Market

3 E Main St,
Salem, VA 24153
Saturdays, 8am-12pm (Apr-Dec)

West End Farmers Market

1027 Patterson Ave., Roanoke, VA 24016
Tuesdays, 3-6pm, year round

Your support grows healthy communities