Healthy Food Incentive Programs

Incentives & COVID-19

LEAP has temporarily eliminated the $30 cap on SNAP Double purchases – if you want to stock up, feel free to maximize your benefits, with no limit!

Roanoke Co+Op has also temporarily eliminated their cap on SNAP Match! They’ve also expanded the match to apply to frozen fruits and veggies!

LEAP won’t be distributing new tokens (for credit/debit, SNAP and matching). Wood is porous and difficult to sanitize and presents a possible vector for contamination. All shopping typically done with tokens will happen directly with the Market Manager. LEAP and vendors will still accept any tokens that you have from previous transactions (then we will segregate and sanitize them).

Along with our partners, LEAP works hard to make sure healthy food is accessible, affordable, and easy to prepare for everyone. Read on to learn about our Healthy Food Incentive Programs:

  • With Virginia Fresh Match’s SNAP Double Value, people who participate in SNAP (Supplemental Nutrition Assistance Program, formerly known as food stamps) can DOUBLE their SNAP benefits at LEAP markets! For example, if a person charges $20 to their SNAP or EBT (Electronic Benefit Transfer) card, they get $40 in market tokens.  All SNAP tokens can be spent on any SNAP eligible item at market, while all matching tokens are restricted to fresh fruits and vegetables. Spend $10, get $20. Funding for the SNAP Double Program is provided by Virginia Fresh Match, a recent recipient of a USDA FINI grant.
  • With LEAP’s new Medicaid Match, now all Medicaid members can get DOUBLE the value on purchases at LEAP Farmers MarketsThanks to funding from Carilion Clinic, we’ll match up to $30 for purchasing fruits and vegetables spent by Medicaid members. Simply let the market manager know you want to participate in the Medicaid Incentive Program, and we’ll trade your $10 (cash or debit accepted) for $20 in market tokens. Half of those tokens will be good for anything edible at the market, and half will be good for purchasing fresh fruits and vegetables.


  • The Fresh Foods Rx program is a collaboration with Healthy Roanoke Valley to serve patients who are at-risk of health related disease. After weekly classroom education sessions, patients are given a $20 “prescription” by their physician to shop at the LEAP Mobile Market for fresh fruits and vegetables. Funding for Fresh Foods Rx is provided by Carilion Clinic.
  • Thanks to support from The Foundation for Roanoke Valley, Seniors who live at Melrose Towers and Morningside Manor can participate in our Senior Incentive Program and receive $5 vouchers each week to purchase fresh produce from the LEAP Mobile Market.

Be sure to check out the excellent work done by our Community Partners, who work on education, gardening, cooking demonstrations, and so much more.