Why does processed food taste so good?

Jan 26, 2014 by

Why does processed food taste so good?

Processed foods from fast food restaurants or from meals-in-a-box often have additives or ingredients (lots of fats, sugars, and salts) that make us want to eat more.

Food corporations that make processed food also make the special occasion foods easy and fast to eat. If we make special foods from scratch (like fried chicken, fancy desserts and chips), these foods take a lot of time and effort which may help us eat smaller portions.

This short, creative video (featuring Michael Pollan’s voice) from the RSA focuses on the addictive qualities of processed foods and gives a plug for eating home cooked foods. This video may give you even more reasons to eat fresh, local foods and to cook at home.

Michael Pollan’s advice “eat anything you want, just cook it yourself.”


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